In 1978, producer Bill Podmore chose to expand Ivy’s part when you look at the show, going her family members into No.5. Podmore: “Lynne Perrie injected a little secret to the part which appealed for me. I made the decision the type should always be developed.” (Coronation Street: The Inside Story, Macdonald and Co, 1990). Peter Dudley ended up being cast as Ivy’s long-suffering spouse Bert, and Christopher Quinten because their teenage son Brian. The clan quickly expanded to add a daughter-in-law, Gail, and a grandson, Nicky, switching Ivy from the solitary character into among the programme’s key matriarchs.